Pricing & Positioning
What does $200 buy? Multi-gig on every port. The Pro HD 24 PoE ($999) lists (22) 2.5 GbE and (2) 10 GbE RJ45 ports, all PoE++, with 600 W and (4) 10G SFP+. The Pro Max 24 PoE ($799) lists (16) 1 GbE and (8) 2.5 GbE, with 400 W and (2) 10G SFP+. (Pro HD 24 PoE specs)
The Pro Max is a gigabit switch with a multi-gig corner. The Pro HD is a multi-gig switch with a 10 GbE corner. In fact, that one sentence settles most purchases, because it turns the question into a count of how many fast devices the rack holds.
The price per fast port makes the same point in dollars. Eight multi-gig ports for $799 is $100 each, and 24 for $999 is $42. That said, a port is only worth paying for when something uses it. A rack with five Wi-Fi 7 access points and a NAS fills six multi-gig ports, and the Pro Max still has two to spare.
Both are among the five switches this site tracks, and both sit in the rack tier with the $699 Pro 24 PoE. Accordingly, Pro 24 vs Pro Max 24 covers the step below this one, and how to choose a UniFi switch places all five.

