Pricing & Positioning
What does the extra $100 buy? The Pro 24 PoE lists at $699 and the Pro Max 24 PoE at $799. That premium adds no ports and no PoE budget — both carry 24 PoE ports and a 400 W budget. It buys eight 2.5 GbE ports, twice the PoE++ ports, and a larger switching fabric. (Pro Max specs)
Both switches occupy the same slot in a UniFi rack: a 1U, 24-port, Layer 3 PoE access switch with dual 10G SFP+ uplinks. The Pro 24 PoE is the all-gigabit default; the Pro Max 24 PoE is the multi-gig variant of the same design. They are not aimed at different network sizes — they are aimed at different port-speed needs.
If you are still mapping the lineup, start with how to choose a UniFi switch or browse the Switches hub. The decision here comes down to one question: do any of your devices need more than a gigabit?

