UniFi's hotspot portal supports several authentication models, and the right one depends on how much friction your guests will tolerate and what you need to prove afterward.
No authentication with a simple landing page is the lowest-friction option. The guest sees terms of service, clicks through, and is on. It gives you a click-wrap acceptance record and a branded touchpoint, and nothing else.
Password authentication uses a single shared passphrase presented at the portal. It is operationally simple for a cafe or a small office, but it ages badly — the password circulates, and rotating it means retraining staff every time.
Voucher authentication generates time-limited or quota-limited codes that staff hand out individually. This is the right answer for hotels, clinics, and anywhere a guest session should have a defined end. Vouchers can carry their own duration, data quota, and bandwidth limits independent of the SSID-wide profile.
External portal server hands the authorization decision to a system you run or subscribe to. Use it when you need marketing integration, PMS integration at a property, or a custom consent flow your compliance team wrote.
RADIUS authentication validates guest credentials against a RADIUS server, which is the model to use when guests are actually a known population — contractors, students, or member organizations — rather than anonymous walk-ins.
A note on the portal mechanics that trips people up: captive portal detection relies on the client OS probing a known URL and getting an unexpected response. If your guest VLAN's DNS is being intercepted, or if you have forced DNS over HTTPS at the gateway, the probe can succeed silently and the portal never pops.
HTTPS redirection is the other common snag. Modern clients rarely make plaintext HTTP requests on their own, so relying on an HTTPS redirect means the guest may see a certificate warning; a landing page served over the gateway's own hostname with a valid certificate avoids the ugly interstitial.
Whichever model you pick, keep the pre-authorization access list aligned with it. Voucher and password portals are self-contained on the gateway, while external portal and RADIUS models both need explicit pre-auth reachability to their servers.